FOR MEN WHO LOVE THE SUN BUT HATE TO DIE
We created a sunscreen brand from scratch. Because men are almost twice as likely to die from melanoma. Our first campaign was about an old butt.
Our goal was to build something so wrong that it’s right. The name would probably bomb in most sun care focus groups, which is great. It sets the tone for a brand built on humor and absurdity. PASTY MAN launched in July 2026.
SUNSCREEN, WITHOUT BEING ALL SUNSCREENY ABOUT IT
Press
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“Pasty Man uses a 90-year-old butt to make its case for sunscreen”
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"This sunscreen brand Is changing SPF for men"
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"Pasty Man's cheeky theory"
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“Pasty Man breaks the butt taboo”